✦ A UGRO Capital Company

Bring Contextual Credit
to Your Platform

Scale your ecosystem by offering seamless business loans, powered by
a robust lending engine that integrates into your platform in days, not months.

Explore Our Portfolio
user
user
user

Powering credit for 400,000+ businesses across India.

Integrated with India's Largest Networks

Powering lending infrastructure for industry leaders.

PhonePe
BharatPe
Google Pay
Mobikwik
Paytm
Meesho
Airtel
Flipkart
Spice Money
Rapipay
PhonePe
BharatPe
Google Pay
Mobikwik
Paytm
Meesho
Airtel
Flipkart
Spice Money
Rapipay
Integration Ecosystem

Born Digital.
Built for Embedded Finance.

CLIENTAPI NODE
01
Integration Layer

Plug In. Go Live Faster.

Deploy via API, SDK, or white-label and embed MSME credit directly into your merchant journey. Faster integration. Faster launch.

Read the API Docs
02
Compliance Engine

RBI-Compliant. Powered In-House.

Aligned with RBI digital lending guidelines and powered by our in-house LOS and LMS, we manage the entire journey from onboarding to disbursal to loan management, giving you full control without operational complexity.

Visit our Products
03
Credit Intelligence

Contextual Credit. Built for Retention.

Smarter, alternate-data-led underwriting enables collateral-free MSME loans embedded seamlessly within your platform, driving engagement, retention, and monetisation across your ecosystem.

Request for Demo
Ugro Capital
Ugro Capital
MAS Finance
MAS Finance
Profectus Capital
Profectus Capital
Ugro Capital
Ugro Capital
MAS Finance
MAS Finance
Profectus Capital
Profectus Capital
Partnership Ecosystem

Join Our
Co-Lending Network

Leverage MyShubhLife's digital lending infrastructure to co-lend efficiently, manage risk, and scale with confidence.

Inquire for Partnership
Featured Blogs

Dive Into Embedded Finance Insights

Browse our blogs for fresh perspectives and thoughtful discussions on business, innovation, and growth.

Tasks8 Min Read

Instant MSME Loan, Effortless Integration: Everything Works Seamlessly with MyShubhLife

Millions of MSMEs in India face a common barrier; limited access to credit. Many are credit invisible, have limited credit history, or lack formal documentation.

Read Article
Collaboration14 Min Read

Unlocking Bharat’s Financial Potential: Powering Inclusion with Alternate Data at MyShubhLife

India's MSME sector is the backbone of the economy, but millions remain underserved by traditional financial institutions due to lack of formal credit history.

Read Article
Collaboration4 Min Read

Term Loan vs Line of Credit: Which Credit Option Works Best for Your Business Right Now?

Choosing between a term loan and a line of credit can significantly impact your business cash flow and growth trajectory.

Read Article
Collaboration4 Min Read

How a Business Loan Can Actually Help Your MSME Grow

You’re working hard. Your products are solid, customers keep coming back, and your service is reliable. Yet, somehow, growth feels like it’s hitting a wall.

Read Article

Your Vision.
Our Infrastructure.

Deploy modular credit solutions within your ecosystem where seamless API integration meets high-velocity capital.